30 November 2022 Dynamic Earth, Edinburgh

2021 WINNERS

BRAND EXTENSION OF THE YEAR

Winner

At Home with the Trust
National Trust for Scotland
Think

Our winning entry was praised for being a really strong entry with an interesting and varied schedule that delivered consistently strong audience engagement and received very positive feedback.

<b>At Home with the Trust</b><br>National Trust for Scotland<br>Think<br><br>Our winning entry was praised for being a really strong entry with an interesting and varied schedule that delivered consistently strong audience engagement and received very positive feedback.

Highly Commended

The Week In Retail
55 North

<b><i>The Week In Retail</i></b><br>55 North

BUSINESS PUBLICATION OF THE YEAR

Winner

Holyrood
Dods Group

The winning publication had great features and relevant reporting. With its finger on the pulse and there’s little that goes on in in its sector that it doesn’t have an informed and interesting position on. Its fabulously eye-catching with engaging graphics.

<b><i>Holyrood</i></b><br>Dods Group<br><br>The winning publication had great features and relevant reporting. With its finger on the pulse and there’s little that goes on in in its sector that it doesn’t have an informed and interesting position on. Its fabulously eye-catching with engaging graphics.

COLUMNIST OF THE YEAR

Winner

Mandy Rhodes
Holyrood
Dods Group

Speaking to a wider audience and beautifully capturing the raw emotions we have all felt, our winner made the judges think in an intellectual way. The winning entry displayed faultless writing, insights and honesty in a column that mixes the political and the personal to great effect.

<b>Mandy Rhodes</b><br><i>Holyrood</i><br>Dods Group<br><br>Speaking to a wider audience and beautifully capturing the raw emotions we have all felt, our winner made the judges think in an intellectual way. The winning entry displayed faultless writing, insights and honesty in a column that mixes the political and the personal to great effect.

COMMERCIAL PERFORMANCE OF THE YEAR

Winner

Holyrood
Dods Group

Our winning entry was praised for its interesting initiatives and good all-round performance seeking out new opportunities in a challenging market.

<b><i>Holyrood</i></b><br>Dods Group<br><br>Our winning entry was praised for its interesting initiatives and good all-round performance seeking out new opportunities in a challenging market.

CONSUMER PUBLICATION OF THE YEAR

Winner

110% Gaming
DC Thomson Media

The judges were all in agreement that there was no denying the winning title gave its target audience what it wanted! Tackling the pandemic head on they adjusted the content to provide more activities for their readers. Its design is bright and eye-catching, and the publication has a strong identity.

<b><i>110% Gaming</i></b><br>DC Thomson Media<br><br>The judges were all in agreement that there was no denying the winning title gave its target audience what it wanted! Tackling the pandemic head on they adjusted the content to provide more activities for their readers. Its design is bright and eye-catching, and the publication has a strong identity.

Highly Commended

The Scots Magazine
DC Thomson Media

<b><i>The Scots Magazine</i></b><br>DC Thomson Media

CUSTOMER/MEMBER PUBLICATION OF THE YEAR

Winner

RPS Journal
Royal Photographic Society
Think

The winner is a publication that provides a genuinely useful source of advice in an accessible format. In telling its members’ stories, the publication talks about issues that are not covered in the mainstream media. It is exactly what a member magazine should be.

<b><i>RPS Journal</i></b><br>Royal Photographic Society<br>Think<br><br>The winner is a publication that provides a genuinely useful source of advice in an accessible format. In telling its members’ stories, the publication talks about issues that are not covered in the mainstream media. It is exactly what a member magazine should be.

DESIGNER OF THE YEAR

Winner

Matt McArthur
White Light Media

Judges commented that the winner provided a very strong entry, with flawlessly executed designs in print with tight control over not just the layout but also every bit of typography. They showed clear capability for print and a sharp understanding for consideration towards the digital treatment as well.

<b>Matt McArthur</b><br>White Light Media<br><br>Judges commented that the winner provided a very strong entry, with flawlessly executed designs in print with tight control over not just the layout but also every bit of typography. They showed clear capability for print and a sharp understanding for consideration towards the digital treatment as well.

EDITOR OF THE YEAR

Winner

Sarah Speirs
CA Magazine
River Group Content

The judges felt that our winner has revitalised their magazine and has reacted to the pandemic with sensitivity and an understanding of the needs of the audience. They have curated the content beautifully and added more advertisers during challenging times which should be commended.

<b>Sarah Speirs</b><br><i>CA Magazine</i><br>River Group Content<br><br>The judges felt that our winner has revitalised their magazine and has reacted to the pandemic with sensitivity and an understanding of the needs of the audience. They have curated the content beautifully and added more advertisers during challenging times which should be commended.

EVENT OF THE YEAR

Winner

At Home with the Trust
National Trust for Scotland
Think

The winner tackled a primary issue head on by offering new ways to engage showing great creativity coming out of a crisis. With the fascinating, relevant and engaging topics the team came up with there is sure to be future demand!

<b>At Home with the Trust</b><br>National Trust for Scotland<br>Think<br><br>The winner tackled a primary issue head on by offering new ways to engage showing great creativity coming out of a crisis. With the fascinating, relevant and engaging topics the team came up with there is sure to be future demand!

LAUNCH / RELAUNCH OF THE YEAR

Winner

Greater Govanhill
Greater Govanhill CIC

All our judges were completely bowled over with the winning publication. The guts and determination it took to make it a reality shines through in the presentation and content. An inspirational publication, so readable and with varied content.

<b><i>Greater Govanhill</i></b><br>Greater Govanhill CIC<br><br>All our judges were completely bowled over with the winning publication. The guts and determination it took to make it a reality shines through in the presentation and content. An inspirational publication, so readable and with varied content.

MAGAZINE COVER OF THE YEAR

Winner

1.. 2.. 3.. Action!
Historic Scotland
Think

<b>1.. 2.. 3.. Action!</b><br><i>Historic Scotland</i><br>Think

MEDIA BRAND OF THE YEAR

Winner

Beano
DC Thomson Media

The winner showed an impressive range of innovative brand extensions and activities which helped to deliver a great commercial performance. Their outstanding entry was a favourite with the judges as it met with all the judging criteria.

<b><i>Beano</i></b><br>DC Thomson Media<br><br>The winner showed an impressive range of innovative brand extensions and activities which helped to deliver a great commercial performance. Their outstanding entry was a favourite with the judges as it met with all the judging criteria.

PHOTOGRAPH OF THE YEAR

Winner

Kenmure Street
Holyrood
Dods Group

Judges commentated that the winning photograph powerfully captured a piece of history, and the essence of the narrative with an amazing back story to support the entry.

<b>Kenmure Street</b><br><i>Holyrood</i><br>Dods Group<br><br>Judges commentated that the winning photograph powerfully captured a piece of history, and the essence of the narrative with an amazing back story to support the entry.

PODCAST OF THE YEAR

Winner

Reading Between The Lines
The People's Friend
DC Thomson Media

There was one outstanding winner in this category that felt perfectly pitched for its target audience. A charming, enthralling, fun and lively podcast reaching a different demographic and receiving positive audience feedback. Efforts were rewarded with a real impact on subscriptions conversion and renewed sponsors.

<b>Reading Between The Lines</b><br><i>The People's Friend</i><br>DC Thomson Media<br><br>There was one outstanding winner in this category that felt perfectly pitched for its target audience. A charming, enthralling, fun and lively podcast reaching a different demographic and receiving positive audience feedback. Efforts were rewarded with a real impact on subscriptions conversion and renewed sponsors.

SOCIAL INFLUENCER OF THE YEAR

Winner

The Scots Magazine
DC Thomson Media

There was one outstanding winner in this category whose social media presence showed an excellent response to the changing environment caused by the pandemic. In particular the heartening way the winner used social media to bring real life communities together during the pandemic and in the period of recovery thereafter. Efforts were rewarded with higher sales and the judges commented that the writing was truly memorable, beautiful and well-crafted.

<b><i>The Scots Magazine</i></b><br>DC Thomson Media<br><br>There was one outstanding winner in this category whose social media presence showed an excellent response to the changing environment caused by the pandemic. In particular the heartening way the winner used social media to bring real life communities together during the pandemic and in the period of recovery thereafter. Efforts were rewarded with higher sales and the judges commented that the writing was truly memorable, beautiful and well-crafted.

SUSTAINABILITY INITIATIVE OF THE YEAR

Winner

Animal Planet Warriors
DC Thomson Media

There was one outstanding winner in this category who put forward a strong effort in the notoriously unsustainable market. The judges were encouraged to see collaboration with external organisations and charities and that every aspect of the audience experience and environmental impact had been considered. A strong commercial success with real and measurable step towards sustainability added to the success of this nomination. Judges hope to see the lessons learned and policies implemented rolled out company wide.

<b><i>Animal Planet Warriors</i></b><br>DC Thomson Media<br><br>There was one outstanding winner in this category who put forward a strong effort in the notoriously unsustainable market. The judges were encouraged to see collaboration with external organisations and charities and that every aspect of the audience experience and environmental impact had been considered. A strong commercial success with real and measurable step towards sustainability added to the success of this nomination. Judges hope to see the lessons learned and policies implemented rolled out company wide.

WRITER OF THE YEAR

Winner

Tom Seymour
RPS Journal
Think

Our judges commented the winner is a journalist of true story-telling nature - whose words both draw the reader in and put them exactly in the place where the action is taking place. The stories are diverse and interesting - they make you want to read more; they help you know more; you leave feeling you have learned something and been taken on a journey.

<b>Tom Seymour</b><br><i>RPS Journal</i><br>Think<br><br>Our judges commented the winner is a journalist of true story-telling nature - whose words both draw the reader in and put them exactly in the place where the action is taking place. The stories are diverse and interesting - they make you want to read more; they help you know more; you leave feeling you have learned something and been taken on a journey.

Highly Commended

Andrew Learmonth
Holyrood
Dods Group

<b>Andrew Learmonth</b><br><i>Holyrood</i><br>Dods Group

YOUNG JOURNALIST OF THE YEAR

Winner

Amy Shearer
Greenock Telegraph

The judges thought our winning writer showed clear promise with the evidence appearing in their testimonial. A willingness to push themselves has made them the standout winner this year, going beyond the publication and making full use of social media.

<b>Amy Shearer</b><br><i>Greenock Telegraph</i><br><br>The judges thought our winning writer showed clear promise with the evidence appearing in their testimonial. A willingness to push themselves has made them the standout winner this year, going beyond the publication and making full use of social media.