WINNERS
BRAND EXTENSION OF THE YEAR
Winner
At Home with the Trust
National Trust for Scotland
Think
Our winning entry was praised for being a really strong entry with an interesting and varied schedule that delivered consistently strong audience engagement and received very positive feedback.
Highly Commended
The Week In Retail
55 North
BUSINESS PUBLICATION OF THE YEAR
Winner
Holyrood
Dods Group
The winning publication had great features and relevant reporting. With its finger on the pulse and there’s little that goes on in in its sector that it doesn’t have an informed and interesting position on. Its fabulously eye-catching with engaging graphics.
COLUMNIST OF THE YEAR
Winner
Mandy Rhodes
Holyrood
Dods Group
Speaking to a wider audience and beautifully capturing the raw emotions we have all felt, our winner made the judges think in an intellectual way. The winning entry displayed faultless writing, insights and honesty in a column that mixes the political and the personal to great effect.
COMMERCIAL PERFORMANCE OF THE YEAR
Winner
Holyrood
Dods Group
Our winning entry was praised for its interesting initiatives and good all-round performance seeking out new opportunities in a challenging market.
CONSUMER PUBLICATION OF THE YEAR
Winner
110% Gaming
DC Thomson Media
The judges were all in agreement that there was no denying the winning title gave its target audience what it wanted! Tackling the pandemic head on they adjusted the content to provide more activities for their readers. Its design is bright and eye-catching, and the publication has a strong identity.
Highly Commended
The Scots Magazine
DC Thomson Media
CUSTOMER/MEMBER PUBLICATION OF THE YEAR
Winner
RPS Journal
Royal Photographic Society
Think
The winner is a publication that provides a genuinely useful source of advice in an accessible format. In telling its members’ stories, the publication talks about issues that are not covered in the mainstream media. It is exactly what a member magazine should be.
DESIGNER OF THE YEAR
Winner
Matt McArthur
White Light Media
Judges commented that the winner provided a very strong entry, with flawlessly executed designs in print with tight control over not just the layout but also every bit of typography. They showed clear capability for print and a sharp understanding for consideration towards the digital treatment as well.
EDITOR OF THE YEAR
Winner
Sarah Speirs
CA Magazine
River Group Content
The judges felt that our winner has revitalised their magazine and has reacted to the pandemic with sensitivity and an understanding of the needs of the audience. They have curated the content beautifully and added more advertisers during challenging times which should be commended.
EVENT OF THE YEAR
Winner
At Home with the Trust
National Trust for Scotland
Think
The winner tackled a primary issue head on by offering new ways to engage showing great creativity coming out of a crisis. With the fascinating, relevant and engaging topics the team came up with there is sure to be future demand!
LAUNCH / RELAUNCH OF THE YEAR
Winner
Greater Govanhill
Greater Govanhill CIC
All our judges were completely bowled over with the winning publication. The guts and determination it took to make it a reality shines through in the presentation and content. An inspirational publication, so readable and with varied content.
MAGAZINE COVER OF THE YEAR
Winner
1.. 2.. 3.. Action!
Historic Scotland
Think
MEDIA BRAND OF THE YEAR
Winner
Beano
DC Thomson Media
The winner showed an impressive range of innovative brand extensions and activities which helped to deliver a great commercial performance. Their outstanding entry was a favourite with the judges as it met with all the judging criteria.
PHOTOGRAPH OF THE YEAR
Winner
Kenmure Street
Holyrood
Dods Group
Judges commentated that the winning photograph powerfully captured a piece of history, and the essence of the narrative with an amazing back story to support the entry.
PODCAST OF THE YEAR
Winner
Reading Between The Lines
The People's Friend
DC Thomson Media
There was one outstanding winner in this category that felt perfectly pitched for its target audience. A charming, enthralling, fun and lively podcast reaching a different demographic and receiving positive audience feedback. Efforts were rewarded with a real impact on subscriptions conversion and renewed sponsors.
SOCIAL INFLUENCER OF THE YEAR
Winner
The Scots Magazine
DC Thomson Media
There was one outstanding winner in this category whose social media presence showed an excellent response to the changing environment caused by the pandemic. In particular the heartening way the winner used social media to bring real life communities together during the pandemic and in the period of recovery thereafter. Efforts were rewarded with higher sales and the judges commented that the writing was truly memorable, beautiful and well-crafted.
SUSTAINABILITY INITIATIVE OF THE YEAR
Winner
Animal Planet Warriors
DC Thomson Media
There was one outstanding winner in this category who put forward a strong effort in the notoriously unsustainable market. The judges were encouraged to see collaboration with external organisations and charities and that every aspect of the audience experience and environmental impact had been considered. A strong commercial success with real and measurable step towards sustainability added to the success of this nomination. Judges hope to see the lessons learned and policies implemented rolled out company wide.
WRITER OF THE YEAR
Winner
Tom Seymour
RPS Journal
Think
Our judges commented the winner is a journalist of true story-telling nature - whose words both draw the reader in and put them exactly in the place where the action is taking place. The stories are diverse and interesting - they make you want to read more; they help you know more; you leave feeling you have learned something and been taken on a journey.
Highly Commended
Andrew Learmonth
Holyrood
Dods Group
YOUNG JOURNALIST OF THE YEAR
Winner